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Marcus BélangerCTN-8A3F · BAN 4471 · ONPRIZM · Turbo Burbs
Churn Risk
Daily model score
0.38top 3%
Risk percentile
Top 3%
Horizon
Near-term
8–30 days
Contract ExpiryDevice OverdueService Friction
Why — SHAP Attribution
Per-subscriber feature contributions
·
Base rate
0.06—
1
Contract expiry
ctn_days_to_eoc
+0.1444%
2
Device overdue
ctn_days_since_hup
+0.0825%
3
Negative sentiment
categ_ban_sentiment_30d
+0.0516%
4
Not converged
categ_converged
+0.039%
5
High MRC vs cohort
aggregate signal
+0.013%
6
Digitally engaged
categ_ban_num_app_dates_90d
-0.01—
=
Model output
0.38100%
Base rate 0.06 plus residual +0.02 resolves to a 0.38 churn score. Contract expiry in 12 days is the dominant driver — the recommended play renews the term and converges the account.
Subscriber Profile
Tenure 28 months
MRC
$85/mo
→ $110 with uplift
Tenure
28 mo
since activation
End of contract
12 days
free to port
Device age
847 days
since last upgrade
Convergence
Wireless only
single product
Segment
Turbo Burbs
PRIZM · ON
Recommended Next-Best Offers
Ranked by expected save value
Top recommendation
Loyalty Upgrade Bundle
New flagship device at $0 down, 24-month plan renewal, and Home Internet added to converge the account.
Accept
46%
Save value
$2,040
Term Renewal + Data Boost
Renew 24-month term; add 20GB Canada/US data with $10/mo loyalty credit for 12 months.
Accept
31%
Save value
$1,280
Care Escalation + Credit
Loop in Tier-2 care to resolve open service ticket; apply $15/mo goodwill credit for 6 months.
Accept
22%
Save value
$690